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For a local business, it is important to optimize your on-page and off-page SEO strategies with local SEO techniques. On average, around 30% of the search engine users who search for local businesses, end up buying the products and services within the same day. Business competition in the local scenario is quite high, and if you don’t optimize your local SEO, you will be missing out on a lot of opportunities. Listed in this blog are 7 local SEO steps that you can follow to optimize your website.